We have a highly skilled team of professionals that are leaders in financial services marketing and database marketing. This team has demonstrated that it can:

• Innovate new technology
• Deliver bottom line results for clients
• Translate methods and ideas into products
• Manage a professional services and information company in good and challenging times

While we take a quantitative and scientific approach to solving problems, our clients come to us to address specific business challenges. Our ability to blend the technical aspects of our projects with practical business knowledge and communication is what makes us successful and unique.

The Syndicated Studies’ data sets provide deep and rich performance insight, making Argus the most credible and unique source of pricing, risk, profitability, and behavioral information for the credit card industry. These data sets provide broad coverage of the US and UK credit card markets, offering many benefits:

• Client access and credibility
• Opportunity identification
• Strategy development and validation

Argus develops significant techniques and methodologies. This intellectual property is validated and translates into commercial success.

• Argus specializes in the science of using data to develop, test, and support recommendations and findings. Our engagements lead to conclusions supported by actual data and not theoretical “what if” exercises. Clients are confident acting upon findings supported by proven analytical techniques
• Argus understands the limitations of being too reliant on data. Our experience with data from thousands of sources over the last ten years has led to the development of strict quality control and utilization processes