The current retail banking environment is increasingly competitive and facing stricter regulations put forward by the Durbin Amendment of 2010. In order to succeed, retail bank leaders need new tools to understand their customer behavior and profitability in relationship to their competition.
To address these challenges Argus launched US DAPS, an industry-wide panel focused on deposit account inflows and outflows and profitability. US DAPS is the leading source of accurate competitor benchmarking information on retail banking payments activity linked to credit cards. Fourteen leading US banks are currently involved in US DAPS.
Argus’s US DAPS is designed to address key questions about consumer payments behavior across the DDA in relationship to a benchmark, and do so in a way that enables the bank to take action. Argus’s study can answer:
- What is the impact of new regulations on a bank’s DDA P&L? How are others responding? How should they respond?
- What are the opt-in rates for the new Reg-E opt-in? At what rates are heavy debit card users opting-in?
- At what rates are new accounts being opened and activated? What types of accounts are experiencing the greatest increases in origination?
- At what rates are accounts being closed (by product type)?
- What is the relationship between credit and debit card usage by customer segment?
- How does a bank’s PIN/Signature transaction mix compare to their benchmark by MCC category?
- What channels are a bank’s premier checking account customers using?
- How does a bank’s customer’s channel usage mix compare to their benchmark?