The financial services industry is dynamic. Companies are focused on leveraging
and analyzing data to constantly improve, innovate and optimize their customer management
strategies through:
- Channel Optimization
- Enhancement of the Marketing Programs
- Effective Management of Risk
Tackling these topics requires:
- Expertise in managing and making sense of very large data sets
- Account/transaction/channel detail
- Integration of this data across products, systems/processors
- Validation and reconciliation of the data
- Knowledge of the dynamic competitive environment
- Industry trends and practices
- Competitive offerings and positioning
- Developing, testing, implementing and evaluating strategies quickly
- Establish test plans
- Analyze the test results
- Implement and roll out programs
Argus Advisory Services helps financial institutions address these challenges. We
are a set of professionals experienced in financial services marketing and risk
management that work with our clients on proprietary consulting assignments in US
and UK. Our expertise spans channel management, risk management and marketing across
payments, retail banking and insurance.
Specifically our capabilities include:
- Data Management and Data Integration
- As part of syndicated studies, Argus manages and integrates longitudinal data on
transaction, pricing and profitability of over 70 mm customers
- We work with large financial institutions to support data integration (including
bureau information, demographic data, customer relationship data) and develop analytical
solutions to drive profitability
- Strategic support
- We work with financial institutions to develop strategic roadmap that is grounded
in data
- We lay out and develop a detailed road map and tactics to meet the strategic objectives
- Modeling and analysis
- We leverage our unique data to develop program specific strategy including financial
models and analysis for specific programs such as retention strategy, balance transfer
program, activation program
- Our analytical capabilities and our knowledge and insight of the business enables
us to develop meaningful customer segmentation schemes
- As part of our analytical process, we develop statistical and stochastic models
to drive program efficiency. Our modeling approach is robust and is tailored to
address the business problems
- Program execution:
- As part of providing analytical support, we establish test and implementation plans.
The test plans developed are grounded in data (Argus data) and reduce our client’s
“time to market” significantly
- and work with our clients to implement the strategies (including TRIAD/ PROBE test
trees)
- We lay out the process for ongoing improvement of the program by measuring the program
and establishing feedback loop for iterating the test plan
- Reporting services
- We leverage our understanding of the business and our data capabilities to provide
effective and interactive MIS solutions
Clients engage Argus in two distinct ways:
- Issue specific engagements
- Very well structured and scoped around a specific business issue
- Usually last 8-16 weeks
- Final deliverables firmly agreed to up front
- It is typically faster/cheaper than building in-house
- Ongoing (long-term) analytic support
- Outsourced support
- Very long term (often no end date specified)
- Both specific and general objectives – deliverables are usually modified during
the engagement
Recent Projects
Our recent projects include establishing an acquisition strategy, developing a loss
forecasting model, establishing a retention strategy.
>more
For more information about Argus’ Advisory Services and to learn about how Argus
can work with you, please contact Amit Lal at (914) 307-3183 or
alal@argusinformation.com
