Argus’s flagship solutions are our syndicated benchmarking studies. Our longest-running study is our Credit Card Payments Study (CCPS) which enables industry, benchmarking, and wallet insights on a variety of areas including product management, risk management, pricing, and more for consumer credit cards. Over the years these services have expanded to include small business cards, private label cards, secured cards, personal loans, checking, savings, and debit in multiple markets around the world.
Argus provides marketing and media effectiveness solutions via partnerships with Nielsen and Epsilon that span direct marketing, TV, Audio Digital and Mobile advertising. Argus works with its financial services clients to evaluate current marketing targeting and audience selection. We also measure the effectiveness of campaigns across the various media and the impact of multi-channel campaigns.
Argus offers state of the art fraud detection solutions for both third party fraud and first party fraud at financial institutions. Argus fraud consortia data provides unique insights into compromised merchants in retail banking as well as bust out fraud committed.