The Argus New Checking Quality Account Study helps product managers understand how successful they have been at acquiring and cultivating quality checking account behavior. With week-by-week views comparing key engagement metrics for new accounts to industry benchmarks—you will be able to:
- Acquire quality, engaged checking accounts customers
- Uncover opportunities to drive greater quality growth—improving cross-sell and revenue performance
- Track quality checking performance against peers—measured by product type, income, and age
Argus can help you make the most of your acquisition dollars by optimizing the performance of every new account. Contact us today to learn how.