Market & Competitive Analysis

In today’s rapidly changing consumer banking and credit environment, maintaining and growing competitive and healthy portfolios is more challenging than ever. You need a deep understanding of consumer behavior trends and a clear view of your competitive landscape to optimize your strategies, reduce costs, and increase revenue.

When you have an unprecedented breadth and depth of data along with insights that tell you who your existing customers are and what they’re doing, you can optimize your decisions on how you interact with them. When you partner with Argus, you get timely, accurate, and insightful analytics, along with guidance from experts who have worked in banking and financial industries for their entire careers.

For two decades, the world’s top banks and financial institutions have relied on us and our data to help them understand, influence, and enable their strategies so they can realize their full potential. Our access to the largest transactional data set in the U.S.—something no other consulting firm or provider has—grants you a complete view of your customers’ payments and lending behavior: how they earn, spend, pay, borrow, save, and invest.

Our suite of portfolio optimization services and solutions solve a wide array of problems for various decision makers across the organization. C-level executives and senior leaders in product, sales, marketing, risk, and finance, all rely on our expertise and insights to help them set strategies that maximize profits.